Construction Company Marketing Plan – Basic Setup

What is the market? Wikipedia defines marketing as “the process of transferring the value of a product or service to the customer to sell it”. Do you understand that it is to convey the value of products and services to customers and sell them? Another way to think about it is what marketing companies do to attract customers, intending to get customers’ money back for widgets/services.

With a good business plan, businesses can avoid costly mistakes. 

Some activities in a talbon construction company business plan are free or low cost and can be considered minimal acquisition costs. Simply put, it is the amount of money a business needs to spend to acquire or sell new customers.

Step 1 – 

Get the network. The Internet is where everyone finds out about products, services, and companies. Information is science, and knowledge is energy. This website should not be expensive. Today’s most effective websites are affordable to design, build, and operate, and require little technical training or expertise. An effective website is likely to have Search Engine Optimized (SEO), easy-to-navigate, clear text, uploaded snapshots, and formatted for mobile viewing. Your site should have current/past customers and possibly before/after photos showing your business. It’s hard for potential customers to imagine what’s going on if they can’t see what’s going on.

Step 2 – 

Gather marketing/promotional materials. This means that print media such as brochures, flyers, folders, etc. are designed and produced by a professional publisher and graphic artist/designer. Get a graphic designer to design a new logo for you, or research an existing logo for a new look and use it everywhere. Use images repeatedly in emails, websites, and social media.

Step 3 – 

Determine the number of marketing spreads. If the company emails the newsletter, is it weekly, monthly, or quarterly? should be distributed in the neighborhood. Also, use the door hook attached to the sales door to guide the salesperson before knocking on the door. Social media posts, tweets, and blog posts can also be integrated with regular messages. The sender should allow sufficient time to receive the message and follow up on the correspondence within a few days. Be careful not to send more units than the vendor can track. Home/business trade shows are great for showing and winning leads, but hot leads can cool off over time if sellers don’t follow up quickly.

Step 4 – 

Set up your social media accounts. Which social media accounts you set up depends on your target customer. Find homeowners on Facebook and Pinterest. Business professionals via LinkedIn and industry business forums. Twitter and Google+ are good for both purposes. These platforms allow you to create separate business pages from each business profile page. For consistency, use the same logos, images, and “look and feel” as your website. Also, although this is not necessarily considered social media, join reputable sites such as Angie’s List, Thumbtack, and HomeAdvisor.

Step 5 – 

Get the email list of subscribers. how do I make a list Start with what you find in Outlook, Google Mail, etc? Email newsletters ask recipients to share/send relevant topics to a mailing list (just like social media, right?). The newsletter should include a subscription form (available from most email providers) for people who have not received your company’s newsletter to complete and continue.

Step – 5.2 – 

How to create a list of lost and expected emails. This is where social media and business shine. Prospects are given a free email address that is considered equal or better. Create trade show booths, websites, corporate and social media account sign-up forms, email newsletter sign-up forms, and email addresses in exchange for something of value, such as free consultations, e-book reviews, etc. provide. Research, basic service discounts, dollars, etc.

Step 6 – 

Write a blank page. Senior managers in construction companies are experts in their field, right? Who knows your company’s expertise besides your employees, customers, and social media followers? Nobody is perfect. Use the same newsletter title, but extend it. This is an opportunity to explore industry linguistic techniques and show readers how they work. write to communicate ideas